The tourism sector in Indonesia holds great promise for significantly boosting the national economy. Its stunning natural beauty makes it an attractive prospect for investors looking to develop the country's distinctive offerings.

Nurul Ichwan, Deputy for Investment Promotion at the Ministry of Investment/BKPM, highlighted Indonesia's secret weapon that attracts both foreign and domestic investors: its large market. Investors from countries like Taiwan, Japan, and South Korea regard Indonesia's market as a major draw compared to other nations. “Indonesia has an extraordinary market. The domestic market is crucial for their survival in the early years,” he stated at the Investment Forum for the 5 Super Priority Tourism Destinations held in Labuan Bajo.

The government is actively accelerating the development of the 5 Super Priority Tourism Destinations (DPSP): Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang. The target investment is around USD 435.5 million to boost economic growth in these regions. The Ministry of Public Works and Housing (PUPR) plays a crucial role in supporting basic infrastructure, such as roads and bridges, to enhance accessibility to these tourist spots. Herry Trisaputra Zuna, Director General of Infrastructure Financing at PUPR, emphasized the importance of accessibility, “Without accessibility, tourists will spend more time on the road.”

In 2022, PUPR allocated IDR 2.45 trillion for 96 project packages covering all DPSP destinations, with varying funding amounts for each location. The DPSP is now preparing to become Special Economic Zones (SEZ) for Tourism, which will facilitate investment. Henky Manurung, Deputy for Industry and Investment at the Ministry of Tourism, explained that infrastructure and regulations are being developed to support investment in this sector. “SEZ for Tourism can significantly foster the growth of national SMEs,” he noted.

During the National Coordination Meeting for the Acceleration of the 5 DPSP 2024, Odo R. M. Manuhutu, Deputy for Coordination of Tourism and Creative Economy, stressed the importance of Quality Tourism (QT) as a call for improvement. The government has outlined strategies focusing on four pillars: basic competitiveness, sustainable destination management, uniqueness of destinations, and high-value tourism.

Odo emphasized the need to diversify the source countries for tourists and collaborate with various ministries to promote regions. The target for international tourist arrivals is 14.3 million, with domestic tourists expected to reach 1.25 billion by the end of the year. With support from all sectors, including public and private partnerships, the development of the 5 DPSP aims to create high-quality tourist destinations and position local creative economies as leading products.

Indonesia's tourism sector stands at a pivotal moment, with significant investment potential and a commitment to enhancing its offerings through the development of the 5 Super Priority Tourism Destinations. By focusing on infrastructure, fostering Special Economic Zones, and promoting Quality Tourism, the government aims to attract both domestic and international tourists. With collaborative efforts from various stakeholders, Indonesia is poised to transform its unique natural beauty into a thriving economic driver, ultimately positioning itself as a premier global tourism destination.